Listen. Learn. Lead.
Market research is a critical component of today’s customer-centric organizations, yet so many companies do not have the internal resources to deliver on this essential part of their business strategies. Research Concepts is a full-service, market-research company with over twenty years of experience working with many different organizations, and their customers, from a variety of industries.
By partnering with Research Concepts, you benefit from:
- A wide-array of services, from project-based programs to serving as a clients’ in-house research department.
- A team that creates collaborative relationships at every level within your organization.
- Outstanding project management including clear, well-constructed reports and presentations.
- Actionable data and insight to move your business forward.
A private research panel consisting of a dedicated group of people who provide feedback, opinions, and advice to an organization. Learn more
Conclusive in its purpose, quantitative research provides projectable results to a larger population. Data is collected through online surveys and analyzed for statistical significance.
Interactions using online focus groups, discussion forums, feedback gathering and one-on-one interviews allows you to gain real-time qualitative insight. You can understand how your target audience feels and what they think. It is effective in providing a “deep dive” on a specific topic.
Mixing and matching methodologies can help you to better achieve your research objectives and lead to more insightful decisions. Qualitative input can complement quantitative analysis and provide texture and nuance to your findings.