Opt-In
Leverage the combined strength of your community and our panel expertise
A private research panel is a dedicated group of people who provide feedback, opinions, and advice to an organization. Panel research enables your company to:
- Develop a Business Intelligence culture across your company so the voice of the customer is woven into the corporate DNA
- Act quickly and proactively to be a leader in your market
- Develop affinity for your brand
- Create peer-to-peer networking tools
- Achieve higher response rates and more reliable research
- Access to your panel at a moment’s notice
- Develop deeper insights through attitudinal and behavioral profiles
- Increase customer engagement
- Do more research with less budget
- Let your customers know you care
Opt-In is a full panel management solution that provides a fully integrated end-to-end technology and research combination, allowing you to:
- Obtain fast and reliable results on pertinent business intelligence topics such as industry issues, competition, reaction to new concepts, etc.
- Cost-effectively gain insights throughout the year
- Say “yes” to research requests, without incurring additional charges for sample, per complete, or outside supplier fees
- Target surveys to specific segments to minimize disqualifications
- Value respondents’ time by eliminating the need to re-ask profile questions
- Track longitudinal results
- Sell valuable market research to customers through access to research panel audience